October 2013 – Colour Tone and Wilh. Willumsen agree partnership to increase masterbatch sales in Nordic States

Back to library

Targeting increased sales in the Nordic region, polymer colouring specialist Colour Tone Masterbatch has entered into an exclusive partnering arrangement with independent Scandinavian thermoplastics materials expert and distributor
Wilh. Willumsen.

Following a change in supply dynamics due to the withdrawal of local PVC materials storage and supply facilities Wilh. Willumsen saw potential business opportunities for the supply of masterbatch. Seeking an independent supplier acknowledged as a leader in PVC colouring technology, Willumsen was recommended Colour Tone. “We wanted a company who could undertake fast colour matches, offered high and low volume manufacturing flexibility and a reliable delivery track record,” said Joakim Svensson, Sales Manager at Willumsen’s Helsingborg, Sweden, office. “Colour Tone has met all our requirements on orders placed since we began working together earlier this year and we look forward to a significant growth in sales of their masterbatch this year”, adds Svensson.

Initially Wilh. Willumsen is pursuing sales of Colour Tone’s Vynacol polymer specific PVC masterbatch in Sweden, Denmark and Norway.

Commenting on the agreement, Tony Gaukroger, managing director of Caerphilly based Colour Tone Masterbatch, said “We seem to be a good fit and I’m hoping to extend sales throughout the region not just for Vynacol PVC but for our other polymer specific masterbatches for commodity plastics and engineering polymers as well as multifunctional and custom performance products.”

Wilh. Willumsen is a well established company. Founded in 1878, it offers a comprehensive range of thermoplastic polymers, additives and masterbatches, including its own branded PP and polyamide compounds. Materials are supplied through its warehouses in Norway and Sweden serving Nordic markets and well as the Baltic States. The company represents many principals and products within the plastics industry and focuses on providing innovative, tailored solutions to its customers.

Colour Tone Masterbatch develop and produce technically advanced, high quality, custom colour and performance masterbatches. Its Vynacol PVC masterbatch is sold across all four continents of the world.